Tag: SEO

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ November 3, 2017

Using Video as a Digital Selling Tool

Digital marketing tools have become essential to B2B digital selling, and particularly so in the case of content marketing. Content marketing is a lead generation strategy and consists of the distribution of content relevant to your industry to help inform...

/ November 2, 2017

Build Trust & Rapport with Buyers Through Content Marketing

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen R. Coveney.    This is no less true in business. Building trust with customers is an...

/ November 2, 2017

KPIs for Digital Selling

Metrics in the digital selling arena matter. When applied correctly, metrics can provide invaluable information to B2B sales and marketing teams. Knowing what strategies are working and which are not working can aid in improving future strategies and greater lead...

/ November 1, 2017
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Choosing the Best Digital Marketing Strategy for Your Business 

  An effective digital marketing strategy is vital to achieving your business objectives in the current digital era. Trying to choose the right marketing channel for your business can be overwhelming, particularly so with the great number available to choose...

/ October 30, 2017

Preparing for Google Penguin 4.0 and Its Benefits for a Dynamic Digital Selling Marketplace

What is Google Penguin and the bad old days of digital selling? When Google released Penguin in April 2012, it changed the idea of SEO marketing forever. Before digital sellers were able to cheat the system by flooding Google with...

/ September 12, 2016