Tag: Social Media Marketing

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Choosing the Best Digital Marketing Strategy for Your Business 

  An effective digital marketing strategy is vital to achieving your business objectives in the current digital era. Trying to choose the right marketing channel for your business can be overwhelming, particularly so with the great number available to choose...

/ October 30, 2017
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Stage-Based Marketing: Engaging With Your Buyers on Their Terms

Nowadays it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches, and would rather do research...

/ October 12, 2016
Steps-to-increasing-website-traffic

3 Steps to Increasing Online Traffic (For Free)

Lack of website traffic is a common problem for businesses, especially smaller ones that don’t necessarily have the same marketing budget as others. Increasing this traffic is an important aspect of your digital selling strategy, and there are ways to...

/ September 27, 2016
twitter-guide

A Simple Guide to Digital Selling on Twitter

It was once a common misconception that Twitter isn’t a great place for brands to sell, but overtime it’s been proven to be very successful in the realms of digital selling and lead generation. It’s said that B2B marketers with...

/ August 31, 2016
sales-and-marketing-alignment

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define,...

/ August 17, 2016
digital-marketing

How to Create a Marketing Strategy for B2B Digital Selling

Digital selling is fast evolving due to the expansion of the internet and online marketing is now an integral component of sales. Even though 95% of B2B marketers have social media accounts, only half are regularly active. This means that...

/ August 8, 2016

How to Optimize Your Social Media Profiles for Social Selling Success

72% of B2B buyers use social media to research their purchase decision. So it’s safe to say that being active on social media is imperative to achieving success in B2B social selling and e-commerce. But how can you actually achieve...

/ July 19, 2016

Social Selling Made Easy With This Step-By-Step Guide

Social selling might still sound like a scary concept, mostly because you’re not exactly sure where to start… or finish. This article will provide you with a step-by-step guide to make social selling that little bit easier. An infographic from...

/ July 10, 2016

How to Find the High Quality Leads

Sales teams need to catch leads which can be converted in the quickest time with the least amount of effort. Prospects which are highly profitable, and likely to convert what sales reps call high-quality leads. So how can you reduce...

/ July 8, 2016

How to Roll Out a Successful Social Selling Program

Social selling is an art that sales teams need to be trained in to maximize revenue. It was worthwhile for IBM, who saw a 400% increase in sales since implementing their social selling program. In fact, 90% of the most...

/ June 28, 2016