Tag: social media

5 New Video Marketing Trends for 2018

Video is fast becoming the number one selling method in Digital Marketing circles, reaching out and capturing consumers’ attention. If a consumer sees a company video online that really grabs their attention then they will want to research the company...

/ January 19, 2018

How to Improve Your Digital Marketing Program in 2018

We have welcomed a new year and every business should look back on 2017. Once this has been done, there should be a digital marketing program created for this year. Digital marketing is a combination of well-written content, a good...

/ January 9, 2018

The Importance of Customer Relationship Management to Digital Selling

Customer Relationship Management (CRM) is an important strategy used by the marketing and sales teams of digital selling B2B companies. CRM systems allow you to manage all the interactions between your sales and marketing teams with customers and prospects.  ...

/ December 29, 2017

How to Tailor Your Video Content to Each Social Network

Large quantities of video content are consumed daily. In a recent study, Hubspot found that over half of people surveyed consumed video content on a daily basis. It has been estimated, that by 2021 online video content will be responsible for over 82% of...

/ December 21, 2017

How to Implement an Efficient Sales Enablement Strategy

Sales enablement is a complex practice. To obtain the best results, follow the best practices outlined below:   Make sure your information is relevant As a marketer, you should make sure that you have ongoing communication with the sales team....

/ December 12, 2017

Take Control of Your Email Marketing Strategy by Answering These 6 Questions

Email remains a powerful marketing tool in the era of digital selling. When done correctly, it can nurture your prospects through their buyer journey through the engagement of content.  Despite many aspects of traditional marketing being replaced by digitally innovative...

/ December 11, 2017

The True Purpose of Social Selling

Digital selling is at the forefront of B2B business now that B2B is embracing the digital age. B2B businesses have been forced to embrace the digital transformation and moving their sales and marketing teams to the world wide web for...

/ December 4, 2017

Why Is It Important for a Business to Have a Digital Selling Strategy?

What is digital selling? The presence of digital within our lives has led to a different way of looking to a business strategy. Due to this, a business strategy shouldn’t be seen as a single component, but rather as a fusion...

/ December 3, 2017

How to Guide Buyers Through Their Buyer Journey & Close More Deals

Understanding the B2B buying journey is essential when designing your digital selling strategy. Developing an understanding of who your customers are can help your business to tailor the buying journey to your target audience. When done correctly, this framework can...

/ November 27, 2017