Tag: social media

How to Develop Digital Conversations and Build Trust with B2B Buyers

  The digital platforms afforded to B2B companies engaged in digital selling can enhance the experience of their customers. The modern buyer has a range of expectations that your business needs to adapt to in order to deliver the best...

/ November 20, 2017

Building Offline Relationships in Digital Selling

Digital selling takes place in the digital sphere. It’s in the name. In a digital selling strategy, sales and marketing teams use the internet to drive lead generation and sales. While these are all necessary aspects of a digital selling...

/ November 7, 2017

Essential Stages for Your B2B Pipeline

In the current digital age, the internet provides customers with a wealth of information at their fingertips. Many B2B sellers may believe that their potential customers can gather everything they need through their online research and can easily define their...

/ November 3, 2017

Using Video as a Digital Selling Tool

Digital marketing tools have become essential to B2B digital selling, and particularly so in the case of content marketing. Content marketing is a lead generation strategy and consists of the distribution of content relevant to your industry to help inform...

/ November 2, 2017

Digital Minds – Who is the Modern Buyer?

B2B sales have changed drastically in the past decade. Cold-calling as a lead generation tool no longer cuts it. Sales people have had to abandon the telephone and break into the world wide web. Identifying your target audience and appealing...

/ October 31, 2017
5-tips-to-help-you-up-your-social-media-game

5 Tips to Help You Up Your Social Media Game

Social media is one of the most important tools in your marketing belt. It’s a great way to connect with your current customers as well as generate new ones through sharing content and information about your products and industry. 52%...

/ November 30, 2016
linked-in-for-digital-selling

3 Steps to Optimize LinkedIn for Digital Selling

Digital selling is fast becoming the best way to sell in today’s market. Customers don’t want to be bombarded with sales pitches anymore, they want a more personalized approach and this is exactly what digital selling does. It makes it...

/ October 3, 2016
Steps-to-increasing-website-traffic

3 Steps to Increasing Online Traffic (For Free)

Lack of website traffic is a common problem for businesses, especially smaller ones that don’t necessarily have the same marketing budget as others. Increasing this traffic is an important aspect of your digital selling strategy, and there are ways to...

/ September 27, 2016

The Mistakes Digital Sellers Make On LinkedIn

For digital sellers, LinkedIn has become a valuable resource for gaining ad fostering sales leads. It provides a perfect opportunity to showcase your background and knowledge of your field and with its professional background allows for you to build relationships...

/ September 23, 2016