Tag: social media

digital-advertising

Five Advantages of Digital Advertising

1. It drives sales It’s no secret that the internet is dominating sales and marketing, so it makes sense that online advertising should be the way forward for businesses. Digital advertising includes display ads (including banner ads), mobile ads, and video...

/ August 9, 2016
digital-marketing

How to Create a Marketing Strategy for B2B Digital Selling

Digital selling is fast evolving due to the expansion of the internet and online marketing is now an integral component of sales. Even though 95% of B2B marketers have social media accounts, only half are regularly active. This means that...

/ August 8, 2016

Digital Selling vs. Social Selling

B2B businesses want to find the right buyer in the quickest time and with the largest profit possible. Good news; now we can target our buyers in a highly specialized way thanks to digital selling. Digital selling is made up...

/ August 5, 2016

How to Digital Sell When Prospects Don’t Have Social Media Accounts

It’s no secret that social media and social selling are dominating ecommerce. 79% of sales people who use social media outsell their peers. But what if your prospects don’t have social media accounts? How can you sell without having access...

/ July 27, 2016

How Sales Acceleration is Forming the Future

Sales automation was a great game changer for sales teams, now is the era of sales acceleration. When sales teams combine the knowledge of sales professionals with the best technology, sales can be accelerated at an alarming rate. This is...

/ July 21, 2016
the-buyer-journey-how-to-adapt-to-change

The Buyer Journey: How to Adapt to Change

The buyer journey is ever-changing due to the dominance of social media in the social selling and digital marketing spheres. 57%-74% of the buying journey is done online, and because there is such a vast amount of information accessible via...

/ July 20, 2016

How to Optimize Your Social Media Profiles for Social Selling Success

72% of B2B buyers use social media to research their purchase decision. So it’s safe to say that being active on social media is imperative to achieving success in B2B social selling and e-commerce. But how can you actually achieve...

/ July 19, 2016

Social Selling Made Easy With This Step-By-Step Guide

Social selling might still sound like a scary concept, mostly because you’re not exactly sure where to start… or finish. This article will provide you with a step-by-step guide to make social selling that little bit easier. An infographic from...

/ July 10, 2016

How to Roll Out a Successful Social Selling Program

Social selling is an art that sales teams need to be trained in to maximize revenue. It was worthwhile for IBM, who saw a 400% increase in sales since implementing their social selling program. In fact, 90% of the most...

/ June 28, 2016

Social Selling to Dominate E-Commerce

Businesses that sell on social media platforms are winning big. Using e-commerce in Facebook gave a $15,000 increase in revenue for MVMT Watches in just three months. One tweet for NBA championship merchandise made over $125,000 revenue. With 4% of page visitors making...

/ June 21, 2016