Tag: Social Selling

the-buyer-journey-how-to-adapt-to-change

The Buyer Journey: How to Adapt to Change

The buyer journey is ever-changing due to the dominance of social media in the social selling and digital marketing spheres. 57%-74% of the buying journey is done online, and because there is such a vast amount of information accessible via...

/ July 20, 2016

How to Optimize Your Social Media Profiles for Social Selling Success

72% of B2B buyers use social media to research their purchase decision. So it’s safe to say that being active on social media is imperative to achieving success in B2B social selling and e-commerce. But how can you actually achieve...

/ July 19, 2016

Five Ways to Prospect Effectively

Prospecting is an important part of outbound marketing for social selling, so it is important that the best people are carrying it out. While many businesses and B2B inside sales teams choose to group sales and prospecting into one role...

/ July 12, 2016

Social Selling Made Easy With This Step-By-Step Guide

Social selling might still sound like a scary concept, mostly because you’re not exactly sure where to start… or finish. This article will provide you with a step-by-step guide to make social selling that little bit easier. An infographic from...

/ July 10, 2016

6 Top Tips to Boost Customer Retention

A boost in customer retention by just 5% can lead to an increase in profits by 25% to 95%, according to the Harvard Business School. Yet many B2B companies focus too much of their efforts in acquiring new customers. One thing many...

/ July 1, 2016

How to Roll Out a Successful Social Selling Program

Social selling is an art that sales teams need to be trained in to maximize revenue. It was worthwhile for IBM, who saw a 400% increase in sales since implementing their social selling program. In fact, 90% of the most...

/ June 28, 2016

Social Selling to Dominate E-Commerce

Businesses that sell on social media platforms are winning big. Using e-commerce in Facebook gave a $15,000 increase in revenue for MVMT Watches in just three months. One tweet for NBA championship merchandise made over $125,000 revenue. With 4% of page visitors making...

/ June 21, 2016

How Customer Intelligence Boosts Sales

The information age is upon us, and it isn’t slowing down. Modern times call for the use of customer intelligence if one wishes to be successful in reaching customers. As the market becomes more and more competitive, and potential buyers...

/ June 15, 2016

Is Digital Selling The Future Of Sales?

You’ll be hearing a lot more about the term “digital selling” in the coming years. It’s becoming known as the future of sales. And I don’t mean just in terms of adding some more digital tools and platforms to your...

/ June 10, 2016

Reaching the Right Prospects with a Buyer Persona

If you’re not sure who you are selling to, then why are you selling to them? In order to really engage potential buyers for meaningful sales conversations, your sales team must first clearly establish a buyer persona. You might have...

/ May 26, 2016