Tag: Target Audience

Essential Stages for Your B2B Pipeline

In the current digital age, the internet provides customers with a wealth of information at their fingertips. Many B2B sellers may believe that their potential customers can gather everything they need through their online research and can easily define their...

/ November 3, 2017

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ November 3, 2017

Build Trust & Rapport with Buyers Through Content Marketing

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen R. Coveney.    This is no less true in business. Building trust with customers is an...

/ November 2, 2017

Digital Minds – Who is the Modern Buyer?

B2B sales have changed drastically in the past decade. Cold-calling as a lead generation tool no longer cuts it. Sales people have had to abandon the telephone and break into the world wide web. Identifying your target audience and appealing...

/ October 31, 2017