Tag: value message

How to Create Your First Sales Funnel

The sales funnel is a well-known marketing strategy. Essentially, the funnel maps the buyer on their buying journey. At the top of the funnel it is wide and metaphorically filled with many potential customers. The funnel grows narrower as it...

/ November 3, 2017

Using Video as a Digital Selling Tool

Digital marketing tools have become essential to B2B digital selling, and particularly so in the case of content marketing. Content marketing is a lead generation strategy and consists of the distribution of content relevant to your industry to help inform...

/ November 2, 2017
3-sure-fire-steps-to-delivering-a-value-message-that-stands-out

3 Sure-Fire Steps to Delivering a Value Message that Stands Out

The way we sell is changing. Digital selling is taking over as the best way to communicate with, and sell to, your customers. Gone are the days of pitching your product over a cold call, it’s about developing and nurturing...

/ November 23, 2016